I would like to take this opportunity to thank you for taking the time to do a business review of my restaurant. The menu analysis was truly insightful. The thorough breakdown of the food cost for each menu item made the decision to modify our menu an easy one. We were able to streamline our item selection and concentrate on those items which provide the greatest profit potential.

I am particularly grateful for your introducing me to Focus Marketing. They transformed my menu into what you see today. It has a professional look and every item that I wanted included was made to fit with little effort. They were great to work with and kept me informed every step of the way. In fact, my menu was featured on their web site as an example of their work.

We will be modifying the menu again in the fall, and through the Focus program we will be able to make changes at half the cost of our old printing firm. Since the last printing increased the sales of high profit items by 25%. I am hoping we will have the same result with this modification.

If you ever need a testimonial to the benefits of your review or the Partners you have referred me to, please do not hesistate to have your clients call me personally. I can attest to a review being time well spent.

Manny Tovalin was concerned about his menu. It had been two years since his last update, which had taken a lot of time and effort to implement. His SYSCO Sacramento Marketing Associate introduced Focus Marketing to him at a Business Review. Manny made the decision to go with a complete menu redesign. One reason Manny went with Focus Marketing was any changes in the future were going to be far easier and less expensive than in the past. So, if he chooses to change a couple of prices on a page, he contacts Focus Marketing and the new menu pages are delivered soon after. Prior to the redesign of his menu his average sale per person was $9.00. After the menu change it has gone up to $10.25 per person! His restaurant averages $300 a day in new sales. It is easy and effective, just ask your SYSCO Marketing Associate how.

Fernando and Mary Reyes moved from their old location after two years in business to a new building in downtown Vacaville. During this time they met their SYSCO Marketing Associate. He immediately found out that there was a lot more to SYSCO than just delivering groceries. Fernando and Mary were introduced to Focus Marketing a SYSCO exclusive partner who designs menus. The results have been an increase of $3.00 per person and overall sales are up 48%! Fernando comments that a well-designed menu makes a lot of difference and Focus Marketing was professional, courteous and easy to deal with. For more information about Focus Marketing ask your Marketing Associate.

Menu Change Results In A 25% Sales Increase! In July of 2006 Victor & Juan Rodriguez took over the Restaurant that has been in their family since 1957. The brothers knew they wanted to build upon what their father had started. That was great food, excellent service, and strong customer and vendor relationships. When they re-opened the restaurant six months ago the guest check average was at $10.00. Victor knew that this needed to increase. Through their Marketing Associate, they met with SYSCO Sacramento’s Business Development Department to review their menu. During the meeting some simple menu changes were suggested for their existing menu. Victor made the changes and the check average went up by $2.50. A 25% increase! Since then, Focus Marketing has done a new menu design and his servers have been trained on selling from the new menu. Sales and profits continue to grow. The Rodriguez brothers now see SYSCO not only as a company that delivers products but as a strong partner in their growth.

Minimum Wage Law creates profit worries. Jessica Ramos, the owner and Luther Escobar, the General Manager needed to develop a plan to keep or grow their profits in anticipation of the new wage increase. The trust in their SYSCO Marketing Associate gave them the motivation to ask about how they could achieve these goals. The first step was the menu. Changes were made and results have been increased sales in their most profitable items. Many of these are appetizers and soups that had not been selling well. Now their guests are buying these new items and this has increased their check average and profits! Jessica and Luther feel that SYSCO and their iCare partners program are committed to helping them achieve their goals.

Competition Coming and Profits are Down. Roberto Reyes, the owner of Los Mariachis, in Red Bluff, expressed some concerns during a recent business review with SYSCO. His sales were good but profits were down and there were both an Applebee’s and Del Taco opening nearby. He asked SYSCO for help. SYSCO’s Business Review Manager made several suggestions. One of which was a menu design and positioning change by Focus Marketing. Roberto did it! Working with Focus Marketing he came up with a new menu and profits are now more than 15% above last year. All of this has happened after Applebee’s and Del Taco opened! Roberto now observes that the key to his profit is his menu.

SYSCO has been our major supplier since the day we opened. We have grown considerably and SYSCO has accommodated our changing needs. We have to be consistent to be successful, therefore our supplier has to be consistent and SYSCO is. We have fellow restaurateurs that shop several times a week, saying they saved a few bucks, obviously putting no value on their time. Time is too valuable to use shopping instead of applying it to better run your restaurant and make it more profitable . The longer we have been with SYSCO, the greater the partner SYSCO has become to us. Including supplying invaluable training tools and business review. Thanks to all at SYSCO who have helped us over the years.